Advantages of Using Manufacturers’ Agents

What is an Electrical Manufacturers’ Agent?

Electrical manufacturers’ representatives is an outsourced strategic sales partner to multiple manufacturers of complementary electrical products.

Why Sell Through a Professional Agency?

    1. Lower Sales Costs for the Manufacturer
      More cost effective to have an agency rather than an employee.
    2. Increased Sales
      The agency has a lifetime commitment to the territory, thus holding better relationships with the customers.
    3. Immediate Access to the Market
      Agencies are an experienced sales team already in the territory.
    4. Free Consulting Services
      Many agents have held positions in large corporations prior to becoming agents that give them the edge needed.
    5. Cost of Training and Turnover is Eliminated
      A new agent has only to learn your company’s products and many agents will need product training.
    6. Highly Experienced, More Aggressive Sales Force
      Today’s multi-line sales agent is highly educated and trained.
    7. Broader Sales for your Product
      Agents sell several compatible items, they call on a wider variety of customers.
    8. Provides Marketing Flexibility at Less Cost
      Agents can sell a new line without conflicting with your present sales organization.
    9. Creates a Systems Approach to Selling
      The multi-line, complementary package of products tends to make sales reps systems oriented rather than a single product oriented. Customers welcome these consultative sellers.
    10. Every Call is a Relationship Building for your Company
      Even when the agent doesn’t present your product, they are cementing the customer relationship.
    11. Better Market Intelligence
      Since they carry a mix of products, multi-line agencies have a greater diversity of customers, and often can get wind of industry trends long before an employee.
    12. Vested Partner in Manufacturer’s Success
      The agency must sell to live. Your success is their success.

Why Use Borden Agencies?

Established in Alberta in 2004, our company has electrical expertise spanning over 40 years. Borden Agencies represents industry leading electrical manufacturers’ and their products throughout Alberta, Fort St. John, BC and Cranbrook, BC. We proudly represent the highest quality and innovative electrical products and lines that are complimentary to each other for your everyday and one-of-a-kind needs. It is the intention of our company to provide solutions to our customers through experience, quality and commitment. We promote our products and services with consultants, architects, OEMs, contractors, end-users & distributors.